Digital marketing means promoting products or services online. It helps our business or services to the targeted audience through websites, social media, email, and search engines. Let’s look a small brief on the basics of digital marketing.
What is Digital Marketing?
Digital marketing is using the internet to promote products or services. It connects our business to our targeted audience quickly and effectively. There are many marketing platforms like social media marketing, email marketing, SEO…
Why Digital Marketing is important
In today’s world use of social media and internet is very high. So for our business it’s very hard to reach to the targeted audience easily . To make easy to reach our product or services to customers digital marketing helps a big role. We create targeted online campaigns and reaching the right audience. As a digital marketing strategist in kasaragod we carefully analyze trends, optimize content and use the best platforms to get best results to our business.
- Wider audience – Comparing to traditional marketing digital marketing helps reach our business to wide range of audiences.
- Reach to potential customers – In traditional marketing its hard to reach to the potential customers. By digital marketing we can easy to find the targeted audience and get the better results to our business.
- Track the reach – By using traditional methods we can’t track the reach of our service or product .but with digital marketing we can easily track the reach the social media, website activity by the use of different tools.
- Saves Money – Comparing to traditional marketing digital marketing costs less. We can market our products by using low cost .
Fundamentals of Marketing
1.Search Engine Optimization (SEO)
SEO helps your website appear higher on search engines like Google. It is the best and simplest way to increase brands visibility. SEO is a organic way of gaining traffic.
We can use keywords that people search for to optimize. Create good quality content. Make sure your website works fast and good view in phone and system .
- Content Marketing
Content marketing means creating useful posts, videos, or infographics to inform and attract people. Good content builds trust with your audience. Content marketing also a organic way of increasing the traffic by developing SEO friendly content and helping in increasing brand awareness.
- Social Media Marketing (SMM)
Using social media platforms like platforms like Facebook, Instagram, and LinkedIn are use for marketing our services or products. We can easily communicate with our customers through social media. Running paid ads in social media can increase to reach of our product to more people.
- Email Marketing
Using email to marketing our business. We can send email to customers. We can share new updates and inform about sales and offers going on our product or services
We can easily stay connected with our customers through email Marketing.
- Pay-Per-Click Advertising (PPC) PPC means paying to show ads on platforms like Google. You pay only when someone clicks on your ad.
Steps to Start Digital Marketing
1.Set Your Goals: Know what you want to achieve, like more sales or more followers.
2.Understand Your Audience: Learn what your customers like and need.
3.Pick a Platform: Focus on one or two platforms where your audience is active.
4.Learn the Basics: Take online courses or watch videos to learn.
5.Make a Plan: Create a simple content and ad strategy.
6.Check Your Progress: Use tools to see how your efforts are working.
Stages of digital marketing funnels
Digital marketing funnels represent step by step journey of targeted customers from awareness to conversion and beyond. It helps the digital marketer to understand the customers behavior and they build strategies according to the customers in each stage.
- Awareness
- Interest
- Desire
- Action
- Advocacy
- Awareness – Creating brand awareness to customers about our business. By making contents videos writings images etc through internet customers aware about our business
- Interest – Generating interest to our customers by providing valuable and relevant information about our products or services.
- Desire – Building desire for the product by highlighting benefits and unique selling points or testimonials. Through an emotional connection the customer mind from liking it and buying it.
- Action – Encouraging the audience to take action like making purchases, signing up or engaging further.
Conclusion
Digital marketing is easy to learn if you start small. Focus on one thing at a time and practice consistently. Over time, you will see how it helps your business grow.